OTT means Over-the-Top. OTT This is a video streaming service. Earlier it was very famous in America, after that it came to India, since then people have started liking this platform very much.
You do not need any cable or any D2H to watch OTT content on TV.
1) Transactional Video On Demand(TVOD)
In this service, it is given that the web series or television show that you have to watch once is rented or can be bought or rented. Like for example iTunes
In this service, it is given that in this you have to buy a month or year plan for subscription so that the new video that is being streamed can be seen.
In this OTT service, the customer has to see the advertisement. In this service you will be able to watch videos for free but you will have to watch advertisements.
Amazon Prime Video
The social impact of the OTT platform is believed to be due to its dark and violent content.
It is having a negative impact on the mental health of the audience. Most of the volatile content is visible in it. Videos like violence are seen in this.